Sales and Distribution Essay Example for Free

Sales and Distribution Essay Company Snapshot CEAT Limited RPG Tyre Industry Automobiles Born tough; Take it on Products are known for durability and superior quality Parent Company Category Sector Tagline/ Slogan USP Manufacturing units 4 Location of manufacturing units 3 in India- Bhandup, Halol, Nashik and 1 in Srilanka Total capacity 940,000 Tyres per month Distribution Coverage 186 Districts Clearing and Forward Agents 112 Dealership over 3500 Company owned showrooms 70(in 2012 to be increased to 200 by 2013) Total sales(in Rupees) INR 4492. 03 Crores (in 2012) Increase in sales y-o-y 27.35% (2011 to 2012) Business Markets segmentation (B2B, B2C, B2G): B2B B2G B2C Heavy-duty Trucks and Buses Cars Light Commercial Vehicles SUVs Earthmovers Forklifts Tractors Trailers Motorcycles and Scooters Auto-rickshaws IBS Hyderabad Page 3 Quotes to Quote â€Å"Quality for us is more than state-of-the-art, we would say its state-of-the-mind. When you think right, you always deliver right. † -CEAT. in Website â€Å"For the man who counts signals to reach home safely. For the woman who drops her child to school. For the vendor who has to reach the market in time. For the young rider who wants to race the wind we make quality our responsibility. And we take our responsibility seriously. † -CEAT. in Website â€Å"We believe that our brand must help our consumers in doing their businesses better or helping them in leading a better, safer life. † -Vinod Kumar, GM, Marketing, CEAT Ltd â€Å"We dont believe in flashing numbers, we let quality do our talking. And it is with reason that CEAT marks the highest exports from India in truck, OTR and LCV categories. † -CEAT, Network, Citation date- 16th Jan 2013, http://www. ceat.in/newsite/worldwide/network. asp IBS Hyderabad Page 4 II. Economies and Industry Overview i. Economy- Overview The recent financial year (2011-12) was challenged much by the critical waves from different geographies and has hit the world businesses at a large scale. The Europe sovereign debt crisis and its skepticism on its potential to become a global meltdown pushed the investor confidence again after the 2 008 crisis. Inspite of the government? s reforms and third party? s (UNO, World Bank, etc) assistance the economies are still fragile and recovering at a much slower phase. With US and other developed nations recover slow, developing nations has become the sweet spot for many. India sustained its growth estimates very close to that of the RBI estimates to 6. 9% in 2011-12 (CSO estimates). Still India has mounting challenges in infrastructure, inflation, fluctuations in the value of rupee, political instability etc. In reference to it the road map of 12th 5 year plans (2013-17) brings optimism, which expects the growth to 7. 4 to 7. 6% in 2013 (FY) and 8. 6 per cent in 2014 (FY) with some major policy reforms (FDI, taxation, etc) taken into account. Tyre Industry- Overview The demand for tyres globally by 2015 is expected to be in the value of 3. 3 billion units (USD 220 bn) with a 4. 7% annual growth in units. The APAC region (Asia Pacific) is the largest market for tyres and signals strong demand in the future. The increase in income of the developing countries would be supported with the demand for automobiles thus would ultimately create a demand for tyres (World Tyre Report). India has the organized tyre maket (apart from bicycle tyre industry) and is dominated by cross ply tyres. Major contributor to the industry is the Commercial Vehicle (CV) tyres followed by Passenger Vehicle (PV) tyres. Remaining share is taken over by the 2 and 3 wheelers, tractors, construction equipment and Off-The-Road (OTR) tyres. The size of the Indian tyre industry in 2011-12 was around Rs. 389 billion, and is estimated to reach Rs. 443 billion in 2012-13, with 14 per cent growth. One important segment of tyre industry, i. e OEMs (Automobile Manufacturers) are bound to grow in the future but frequent hikes in interest rates, rise in fuel prices, high inflation. Reviving the India Growth Story, Union Budget 2012 by PricewaterhouseCoopers IBS Hyderabad Page 5 etc slows down the growth of automobile sector. The sector that grew 30% in 2010-11 grew only to 2% in 2011-12. 2 (See table Categorywise Tyre Production Exports in India for FY 2010-11 and 2011-12 to have full picture of Indian tyre production and exports) The Indian tyre industry- Snapshot Total turnover Tyre Production (Tonnage) Total Tyre Production in all categories Number of companies Companies contribution Rs.389 billion Rs. 14. 88 lacs MT 1,192 lacs 39 Top 10 companies account for over 95 per cent of the total production Source: Automotive Tyre Manufacturers Association (ATMA) There three broad areas through which Indian Tyre Industry creates demands (% contribution by each segment in 2011-12 are given below), The 2011-12 growth of tyre industry is completely attributed to the increased export contribution and particularly from the bus and truck segment. Different Segments % Con tribution to Indian Tyre Industry in 2011-12 Replacement Market 26 63 OEMs Exports a. Replacement market- The nature of the replacement market is the margin creator. This is the important spot through which the manufacturers has an upper hand (relative to other segments) and hence it dominates the Indian tyre industry. With the increase in number of driving licenses registered, with increasing self driving habits in India, whereby the tyre gets depreciated soon, there is a large scope for the replacement market? s growth. b. Original Equipment Manufacturers (OEM)- The OEM segment has dominance over the tyre manufacturers due to the competition and uniformity in quality; hence it has thin margins but plays with high volumes. In this segment the tyre manufacturers reputation, 2 The Economic Times, January 2012 IBS Hyderabad Page 6 capacity to supply large orders, working together, quick delivery with customization and price plays dominant role in securing and retaining an OEM. Due to uncertain global conditions and job market it is expected to grow modestly at a rate of 11-13% in 2012-13.

An Analysis of Stopping By Woods On A Snowy Evening Essay -- Stopping

An Analysis of Stopping By Woods On A Snowy Evening  Ã‚   The images in the poem â€Å"Stopping By Woods On A Snowy Evening† by Robert Frost are very vivid. . The man telling the story is telling events as they happened in his own eyes. His descriptive language allows you to picture the events in your own head, as if you were watching them occur. Frost structures this poem very interestingly. He uses inverted sentences, which are common in poems because of the way they seem to flow, the atmosphere they create, and also for the purpose of rhyming. An interesting rhyme scheme is used here. The first, second, and last lines of every stanza rhyme, but the third does not. However, that third line does rhyme with the first, second, and fourth lines in the next stanza. I believe that Frost ...

Business Research Process Essay

Abstract The business research process is an important tool that can help the marketing in a business. By using the steps of this process managers are able to make decisions based on the study of the consumer and target audience. It is also important to identify the competitors in order to stay profitable and competitive. Business Research Process The business research method involves the studying of all parts of a company, the customers, and the market to make important decisions for the business. The strengths and weaknesses of a company are evaluated but especially how a customer views their goods and merchandise. Management studies the competition and the industry that which they are a part of. As part of the management at AZ Alarm Company, I make use of the business research process myself. The first step in this process is to identify the significant competitors in the industry. In the alarm industry it is important to know what other companies are offering so that we stay competitive and bring in new customers while still making a profit. Most of this information is readily available and easy to obtain. The second step in the process is to study the customer or consumer. Doing this enables management to find out what the needs and wants are in order to create new products. By analyzing this information it is also to be determined the amount of money someone is willing to spend on these services. After this information has been gathered it is ready to be analyzed. Companies sometimes use the SWOT (Strengths, weaknesses, opportunities, and threats) analysis. This method enables a business owner or management to enhance their strengths and to figure out what needs to do to change their weaknesses into strengths. Opportunities need to be taken advantage of and utilized because they will not always be available. The target audience also needs to be taken into consideration. If a business is marketing to people that will not use or benefit from their product or service they will not be able to meet their full potential. This can also affect their profit and gain immensely. All of the steps in the business research method are only effective if the information is used and applied to develop and better their marketing strategies. Collecting and analyzing data is something that is ongoing and should be done continuously. As times and technology change so does a consumers wants, needs, and preferences. At AZ Alarm we are always to striving to have the newest and latest technology but also at a competitive price so that we stay on top. References Cooper, D., & Schindler, P. (2011). Business research methods (11th ed.). New York, NY: McGraw-Hill/Irwin. Suttle, R. (2013). The Steps in a Business Research Process. Retrieved from http://smallbusiness.chron.com/steps-business-research-process-3294.html Suttle, R. (2013). What Is a Business Research Process?. Retrieved from http://smallbusiness.chron.com/business-research-process-3279.html

Short Story - 889 Words

Rufus screamed as he went flying across the room and crashing into a bookshelf. â€Å"Rufus!† yelled Adà ¡n as he swung his scythe at Heqet. The goddess caught the scythe and thrown the vampire across the room as well. He crashed through the dining table in the adjacent room, causing Aaqil to jump out of his skin and paused the ritual. â€Å"Oh, Allah,† Aziza panicked as she cowered behind Beyond, wrapping her arms around her baby bump. The goddess slowly approached the females with a smirk on her face. The knights eyes glowed red as she held up her hand to stop the lunacy lady. â€Å"Youre not taking my baby!† Heqet rolled her golden eyes as the items from the living room flew in the air and surrounded her. She snapped her fingers, causing the items to†¦show more content†¦He jumped up and gripped his scythe from the floor. â€Å"Beyond!† He ran across the room and transpierced Heqet in the side. The goddess jerked and released the female from her grip. Beyond collapsed to the floor, coughing and gasping for air with blood coming out of her nose. Heqet growled and spun around to glare at the werewolf. â€Å"Youre dead, werewolf. This is my favorite dress!† Rufus pulled his scythe out of her, causing it to tear the wound and dress more. â€Å"Aaqil, hurry up with that ritual!† â€Å"I need a pharaohs blood,† Aaqil called out from the other room. â€Å"Or someone related to a pharaohs bloodline!† Rufus trembled before the wrathful goddess as her hair fuzzed up. He swallowed the lump in his throat as she raised a hand to his way. â€Å"Ill change you into a frog,† she snarled. â€Å"You foul were-† Her words were cut short when Beyond leaped on her back, wrapping her arms and legs around her body. â€Å"He doesnt smell, he showers,† she remarked as the seven-foot lady struggled to get the knight off of her. â€Å"He took a shower this morning. Rufus, go help the others. I can handle her.† Rufus nodded and raced by them to aid the pregnant Aziza. He picked her up and carried her to the other room. â€Å"Get off of me,† Heqet began banging her back against the wall to get the half-breed off of her. â€Å"You disgusting child.† Beyond whimpered from the attack. She wrestled to get one of her gloves off, but it was impossible to do with a struggling goddess and tryingShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. 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