Direct and e marketing Essay Example | Topics and Well Written Essays - 1000 words

Direct and e marketing - Essay Example "The Internet is at once a world-wide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location" (1). Furthermore, some kind of businesses cannot manage without the Internet technologies and e-commerce. This paper will argue that it is impossible to imagine modern marketing technologies such as direct and e-marketing without effective data protection and privacy laws. 2. Data protection and privacy laws play a very important role for business development today and determine the future development of direct and e-marketing. "Direct marketing is intrusive, both in relation to the privacy of personal behaviour, and into the privacy of personal data. The degree of sensitivity varies greatly, depending on the person, the data and the context" (2). Data protection and privacy laws vary in different countries, but there are some significant similarities concerning the issue. In the United States some data protection acts have been adopted. "Actions such as the Fair Credit Reporting Act (FCRA), Fair and Accurate Credit Transactions Act of 2003 (FACT) and The Gramm-Leach-Bliley Act (GLB Act) have combined to create a relatively thorough protection of both financial data and personal information" (3). Financial data and personal information protection are of great importance especially while using such marketing methods as direct marketing and e-marketing. Nonpublic personal information term is precisely determined and concerns many aspects of financial data, customer and seller information. "Nonpublic personal information collected includes, but is not limited to, data from the consumer, the consumer's transactions with a financial institution or its affiliate, from nonaffiliated third parties about the consumer's transactions with them and from credit reporting agencies" (3). This information is protected with the data protection acts indicated above. European Union has also recently adopted data protection principles. The 8th Data Protection principle provides that "Personal data must not be transferred to a country or territory outside the European Economic Area unless that country or territory has an adequate level of protection for the rights and freedoms of data subjects" (4). The UK also adopt data protection acts, but "Many are also commenting that the UK has inadequately implemented the Electronic Privacy Directive (2002/58 /EC), resulting in too lenient a treatment of persons who send unsolicited commercial email ('spam') in the UK" (4). So, the UK data protection policy needs to be improved, as well as in France: "The French Data Protection Authority, Commission Nationale de L'Infortmatique et des Liberts ("CNIL"), has ruled that an email service provided by Rampell Software, a Florida-based company, is illegal, as it breaches French data protection law" (4). But later, in May 2003, the UK legislation changed:" The most controversial aspect of the legal changes is the new regulatory regime for email marketing.

Film Report Movie Review Example | Topics and Well Written Essays - 1000 words

Film Report - Movie Review Example The theme of the movie is the conflict between the two regions of the United States, the South being dominated by African-American slaves. The theme was clearly revealed, although there were already hints in the beginning that it involves war scenes, during the attack initiated by a black militia group to the houses owned by white Americans in the village, including the house of the Camerons. In emphasizing the central theme of the movie, Griffith used two separate families which supported different ideals, and the use of violence in the uprisings seen during the Civil War. 2) What were the choices made by the main characters and what were the consequences of those choices? Griffith is clear in his intentions that the choice of war was a result of aged-long slavery, and the use of violence to achieve the freedom that African-Americans longed was a way to depict superiority. Ben Cameron’s choice of engaging in a relationship with Elsie, instead of a woman from his place, and Ma rgaret’s love for the elder Stoneman, both resulted to a romance in between the war, and eventually led to love in between revenge against the African-Americans. In the end, it was a picture of an interracial relationship and marriage, and the desolation of death in wars. Moreover, Ben’s decision to organize a left wing group, though it paved way in forwarding their angst towards the demise of many white Americans, it created much more conflict, loss of lives, damages to property, and crisis in all sectors of society. Simply told, while both families chose to participate in a battle where nobody clearly wins, war did not create positive results at all. 3) What three or four sequences are most important in the film? Why? It is of personal intention to choose these important sequences in the movie that highlight its central theme. First scene was when the two Cameron ladies, Margaret and Flora, hurriedly went back to their home after noticing that chaos is happening. Bot h panicked while their family thought of the basement as a safe hiding place. The ransacks heated up the civilian wars. Next, the war fought by both Stonemans and Cameron took the life the younger Stoneman while Ben’s almost ended. The next sequence, Ben Cameron was brought to the hospital to be treated. The third scene, he met Elsie Stoneman who works as a nurse, with whom Cameron spent moments of admiration looking at the lady Stoneman’s photo. The two got married, a sign that amidst the impossibility, two people from different backgrounds can be at peace. Ben’s pardon to President Lincoln not to be punished culminated when, as the fourth sequence goes, Lincoln was assassinated. 4) Did the ?lm surprise you with anything unusual in its story, style, technique, or implications? Yes, it did. In fact, the film’s story is unique from the rest of black movies that highlight the miseries of African-American slaves. The movie chose to present the other way arou nd; the violence they asserted to the communities was highlighted that it aroused a negative impression of them. Moreover, the silent approach of Griffith in this movie introduced a new insight in understanding through visuals of the history. People may have a hard time appreciating his style, but it is a breakthrough from the usual that it made me watch it until